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Practical advice for agency growth.

Guides, insights and real-world perspectives to help creative agencies find, win and deliver more work.

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How to approach a client before a brief exists

Most agencies wait for a tender or formal brief to land. But the best opportunities often start much earlier. Here’s how to spot the right moments and start the right conversations.

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GennFlow Guides

Getting started with GennFlow

A step-by-step guide to making the most of your free trial, including how to unlock Signals and use them in your outreach.

Agency Growth

Should agencies pitch when their pipeline is quiet?

There's a particular kind of anxiety that comes with running a creative agency.

Pitching & Tenders

Are tender portals worth it for creative agencies?

We compare the main tender portals, the pros and cons, and how they fit into a broader new business strategy.

Finding Opportunities

10 ways creative agencies can find new business

A practical guide to the most effective sources new opportunities, from early signals to live tenders.

Featured

How to approach a client before a brief exists

Most agencies wait for a tender or formal brief to land. But the best opportunities often start much earlier. Here’s how to spot the right moments and start the right conversations.

Pricing & Costs

Why Is GennFlow so expensive? (And when it isn’t worth buying)

If you're comparing GennFlow with a £50-a-month lead database, a spreadsheet of contacts or a tender alert service, you might wonder why GennFlow costs several hundred pounds per month.

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